Good design is much more than a visual appeal. At is best, it is a problem-solving process that starts by defining goals, exploring alternative strategies, selecting the right one, implementing its, refining it and following it through production to a successful completion. An effective design must capture the essential features that set a company apart from its competitors and translate these into arresting visual forms and images. when this happens, the uniqueness of a company is captured in the uniqueness of a design. Thats the point at which good design begins to work.
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Client: TURN Publication a New for Golf Magazine, Delray Beach, FL.
Projects:
Art director/creative director for the magazine for two years. Creating the logo,
layout/pagination a 36-48 magazine and create ads within the magazine.
Chicago Edition | Brentwood Edition | Columbus Edition
Client:The Palm Beach Steakhouse
Marketing for The Palm Beach Steakhouse in West Palm Beach, FL.
Concept: Design of ad and other printed material to The Palm Beach Steakhouse